Ep. 58 - Sculpting Success: The Tox Franchise Journey

Welcome to another episode of "Franchise Life" with your host, Stacie Shannon. Today, we dive into the world of an exciting emerging brand called The Tox. Joining us are Courtney Yeager, a serial entrepreneur and CEO, and Gabrielle Sacco, the Director of Franchise Development. The Tox is not just another brand; it's a unique approach to health and wellness.

Courtney shares her journey, starting The Tox in 2019, focusing on holistic body sculpting with a spotlight on the lymphatic and digestive systems. With 12 corporate locations and franchising since 2021, The Tox has proven to be a standout brand. Courtney discusses the challenges faced during the COVID years and how the brand's focus on immune system health made it "pandemic-proof."

The Tox offers a specialized technique, not just a massage, attracting estheticians as key team members. Gabrielle explains the training process, emphasizing the unique aspects of their approach, and the specific skills needed for success.

The brand's revenue streams include service offerings, and they've introduced a proprietary product line contributing to around 7-11% of revenue. Courtney and Gabrielle detail the service model, client payment structure, and compensation for estheticians.

Covering the footprint, they recommend spaces of 1500-2500 sq ft, emphasizing easy setup with minimal build-out. The brand is proud of its lean staffing, providing flexibility for franchisees. The Tox manages 100% of social media to ensure consistent branding.

Diving into financials, Gabrielle highlights an impressive Item 19 with an average gross revenue of $997,000, adjusted net income of $257,000, and a 25.8% profit margin. Courtney introduces their first franchisee in Scottsdale, an attorney, and a second franchisee with over 10 million followers who will adopt the executive model.

To protect their proprietary technique, The Tox implements strict contracts, including non-solicit and non-compete clauses, with penalties for breaking agreements.

As the episode concludes, Stacie expresses her excitement about The Tox's growth and plans to experience their services in Miami. If you're intrigued by The Tox and want to learn more, reach out to Stacie at stacie@fusionfranchising.com.

Thank you for tuning in to "Franchise Life." Stay inspired and informed on the latest in the franchise world.

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Welcome to The Franchise Life, where we welcome entrepreneurs, dreamers, diversifiers, and anyone looking to transition toward freedom and financial success. I'm Stacie Shannon. A true lover of all things “entrepreneurism.” I work with individuals hoping to explore franchise ownership opportunities. In this show, you will learn more about the franchise discovery process. You'll hear directly from entrepreneurs about their successes and their struggles. We will also highlight some of our favorite, most successful franchise brands to learn more about. We'll find some answers, laugh, and share a drink while inspiring you to consider leaving the corporate world behind. If you want to lead a lifestyle with purpose, passion, and opportunity for financial independence, be sure to give us a follow on Apple Podcasts, Spotify, or wherever you enjoy your shows! 🔔 From franchise discoveries to inspiring success stories, The Franchise Life has it all. Don't miss out; subscribe today: @thefranchiselife

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